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Qualitative vs Quantitative Research: What’s the Difference? Overview and Information
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Data Feed: 8 Units
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Direct Intelligence Comparison
| Attribute | Current Node | Market Average |
|---|---|---|
| Qualitative | Quantitative | Competitive |
| Data in words/images (descriptive) | Data in numbers (measurable) | Competitive |
| Answers “Why? How?” (explores ideas) | Answers “How many? How much?” (tests predictions) | Competitive |
| Methods Interviews, focus groups, observations | Methods: Surveys (closed questions), experiments | Competitive |
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